This blog was originally published July 2019 promoting a social listening tool, Datalytics24. View the original blog post here.
Introduction
Every email, tweet, click, post, like, search, purchase, stream, and swipe is recorded somewhere by some system.
In fact, by the time you finish this sentence, another million bytes of data has been created.
2.5 quintillion more will be created by the end of today.
Even if you only focus on your company’s social media channels, there’s an enormous amount of information. If you add in your competitors, keywords, and topics, it can quickly outgrow a human’s ability to keep track of it all.
That’s why leveraging an AI powered platform to sift through all that data to provide actionable insights from all the channels can help your brand become a leader in the conversation.
Here are three reasons to consider leveraging an AI-powered platform in your social media channels and analytics:
1. AI can help you make better informed decisions
The data may be available but how useful is it? Information itself isn’t inherently valuable, not unless it can help you make a better business decision or guide your organization toward success. With Sentiment Analysis, an AI-powered platform plugged into your social media channels will be able to sort through the massive amount of data and interactions and not only understand the thoughts and emotions behind the interactions but provide actionable insights. That way, you’ll be able to decide which situation is most urgent and requires your team to prioritize it. How accurate is this technology? The most powerful platforms can tell the difference between an angry customer and a mere troll.
2. With AI, you can be everywhere
One of the biggest benefits of using AI in social media is a process known as Social Listening. According to HootSuite, Social Listening “helps monitor social media channels for mentions of your brand, competitors, product, and any keywords relevant to your business”. In other words, AI can help ensure you can never miss a mention again and have your social media team responding within minutes to mentions or other requests for customer service. Plus, platforms like Datalytics24 make it easy to segment mentions into positive, negative, or neutral, so you can make more informed decisions and take immediate corrective action.
3. AI can save time for your team
AI can drastically reduce the time required for your team to find the data they are looking for. This includes searching through massive amounts of data to know what your team needs to respond to or figuring out what time of day your customers are most likely to interact. That’s right, no more cumbersome, time-consuming analytics. AI-powered platforms like Datalytics24 can do it on autopilot while you sleep. Your team will spend less time trying to sort through massive amounts of noise and more time interacting with your audience.
What’s next?
AI is the way of the future. Machine learning and intelligent technology will help even the smallest of social media teams do more, better, and at a quicker rate than ever before. With that investment is the caveat that AI-powered technology is not “set it and forget it”. Even the best program will require highly skilled teams acting appropriately on the information provided to connect with your audience, build relationships, and continue to boost your brand.
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